Privacy Policy

1. INTRODUCTION

1.1 Purpose of this Privacy Policy

MIDAS WATER PURIFIER TECHNOLOGY (“MIDAS”, “Company”, “we”, “our”, or “us”) is committed to protecting the privacy, confidentiality and security of personal information entrusted to us by our customers, website visitors, dealers, distributors, corporate clients, vendors and other stakeholders.
This Privacy Policy explains how we collect, receive, store, process, use, disclose, transfer and protect personal information when you access or use our website www.midaswaterpurifiers.com (“Website”), purchase our products, register warranties, subscribe to Annual Maintenance Contracts (AMC), request installation or repairs, communicate with us, or otherwise interact with our business.
We recognise that privacy is an important right and are committed to handling personal information responsibly, transparently and in accordance with applicable laws.

1.2 Our Commitment

The Company is committed to:

• respecting your privacy;
• collecting only information reasonably necessary for legitimate business purposes;
• processing information fairly, lawfully and transparently;
• protecting personal information through appropriate technical and organisational safeguards;
• limiting access to authorised personnel only;
• preventing unauthorised access, disclosure or misuse of information;
• complying with applicable legal and regulatory requirements relating to data protection.

1.3 Applicability

This Privacy Policy applies to all personal information collected by or on behalf of the Company through:

• our Website;
• online ordering platform;
• customer registration;
• dealer registration;
• distributor registration;
• corporate customer registration;
• installation requests;
•  warranty registration;
• AMC registration;
• service requests;
• customer support;
• WhatsApp communication;
• telephone conversations;
• email correspondence;
• social media interactions;
• exhibitions and promotional events;
• offline sales conducted by the Company;
• authorised dealers and service partners acting on behalf of the Company.

1.4 Business Information

This Privacy Policy relates to the following business:

Business Name: MIDAS WATER PURIFIER TECHNOLOGY
Constitution: Proprietorship
Proprietor: Mr. Pradeep Kumar T
Registered Address:
25/1906F, Panath Complex
Kottooli, Kozhikode – 673016
Kerala, India
GSTIN: 32BBJPP4761L3Z8
Website: www.midaswaterpurifiers.com
Customer Care: +91 62355 56100
Support Email: supportmidaswaterpurifier@gmail.com

1.5 Scope of this Privacy Policy

This Privacy Policy governs the collection and processing of information relating to:
(a) Retail Customers (B2C)
Individuals purchasing Products or Services for personal, domestic or household use.
(b) Business Customers (B2B)
Companies, LLPs, Partnership Firms, Proprietorships, Government Departments, Educational Institutions, Hospitals, Hotels, Apartment Associations, Builders, Contractors, Industries and other commercial organisations purchasing Products or Services.
(c) Dealers and Distributors
Authorised dealers, distributors, resellers and channel partners registered with the Company.
(d) Website Visitors
Any individual browsing the Website without placing an Order.
(e) Registered Users
Users creating customer accounts for online purchases, warranty registration, AMC management, service requests or other services.
(f) Service Applicants
Customers requesting:

•  Installation
• Warranty Service
• Repairs
• Preventive Maintenance
• AMC
• Product Demonstrations
• Site Inspection
  
  

1.6 Information Covered

This Privacy Policy applies to information collected in electronic, digital and physical form, including but not limited to:

• Personal Information;
• Business Information;
• Contact Information;
• Transaction Information;
• Technical Information;
•  Device Information;
•  Website Usage Information;
• Warranty Records;
•  Service Records;
•  Installation Records;
• Customer Communications;
•  Payment Information (excluding confidential payment credentials).

1.7 Acceptance of this Privacy Policy

By accessing or using the Website, creating an account, placing an Order, registering a warranty, purchasing an AMC, requesting installation or otherwise interacting with the Company, you acknowledge that you have read, understood and accepted this Privacy Policy.
Where consent is required under applicable law, your use of the Website and Services shall constitute your consent to the collection and processing of your information for the purposes described in this Privacy Policy.

If you do not agree with this Privacy Policy, you should refrain from using the Website or providing personal information to the Company.

1.8 Electronic Consent

You acknowledge that acceptance of this Privacy Policy by electronic means, including clicking an acceptance button, creating an account, placing an Order, submitting forms or continuing to use the Website, shall have the same legal effect as acceptance by a handwritten signature, to the extent permitted under applicable law.

2. DEFINITIONS

For the purposes of this Privacy Policy, unless the context otherwise requires:

2.1 “Company”

Means MIDAS WATER PURIFIER TECHNOLOGY, a proprietorship concern owned by Mr. Pradeep Kumar T.

2.2 “Website”

Means www.midaswaterpurifiers.com, including all webpages, customer portals, dealer portals, payment interfaces, mobile versions and any future applications operated by the Company.

2.3 “User”

Means any individual accessing or using the Website, irrespective of whether such individual places an Order.

2.4 “Customer”

Means any individual or business entity purchasing Products or Services from the Company.

2.5 “Personal Information”

Means any information relating to an identified or identifiable individual, including but not limited to name, address, mobile number, email address, billing details, shipping address and other information voluntarily provided by the User.

2.6 “Business Information”

Means information relating to business entities, including company name, GSTIN, trade name, authorised signatory details, purchase order information, billing details and other business-related information.

2.7 “Processing”

Means any operation performed on personal information, whether automated or manual, including collection, recording, storage, organisation, use, disclosure, transfer, retrieval, modification, deletion or destruction.

2.8 “Service Provider”

Means any third party engaged by the Company to provide services on its behalf, including payment gateway providers, logistics partners, installation partners, authorised technicians, cloud hosting providers, analytics providers, SMS providers and email service providers.

2.9 “Cookies”

Means small text files stored on your device by the Website for improving functionality, remembering preferences, analysing usage patterns and enhancing user experience.

2.10 “Applicable Law”

Means all laws, rules, regulations and governmental directions applicable to the Company in relation to privacy, consumer protection, electronic commerce and personal data processing, including the Information Technology Act, 2000, the Consumer Protection Act, 2019, the Consumer Protection (E-Commerce) Rules, 2020 and the Digital Personal Data Protection Act, 2023, to the extent applicable.

3. GOVERNING PRINCIPLES OF DATA PROCESSING

The Company shall process personal information in accordance with the following principles:

• Lawfulness and fairness;
• Transparency in data collection and processing;
• Collection limited to legitimate business purposes;
• Accuracy of information;
  
• Data minimisation;
  
• Reasonable security safeguards;
• Controlled access by authorised personnel;
• Retention only for as long as necessary or required by law;
• Respect for the rights of Users under applicable law.
  
  

4. INFORMATION WE COLLECT

The Company collects information from Users through various lawful means in order to provide Products, Services, improve customer experience, comply with legal obligations and operate its business efficiently.

Information may be collected directly from Users, automatically through the Website or from authorised third parties.

4.1 Personal Information

When you create an account, place an order, request a quotation, register a warranty, subscribe to an AMC, request installation or communicate with us, we may collect personal information including:

• Full Name
• Residential Address
• Shipping Address
• Billing Address
• Mobile Number
• Alternate Mobile Number
• Email Address
• Date of Birth (where voluntarily provided)
• Gender (where voluntarily provided)
• Identity information (where legally required)
• Profile information submitted by the User
  
  Users are responsible for ensuring that the information provided is accurate, complete and up to date.

4.2 Business Information (B2B Customers)

Where Products or Services are purchased by or on behalf of a business entity, we may collect:

• Business Name
• Trade Name
• Constitution of Business
• GSTIN
• PAN (where required)
• Billing Address
• Registered Office Address
• Shipping Address
• Purchase Order Details
• Name of Authorised Signatory
• Contact Person
• Designation
• Business Email Address
• Business Contact Number
• Payment Terms
• Credit Approval Information (if applicable)
  
  This information is collected for order processing, invoicing, statutory compliance and contract management.
  
  

4.3 Account Registration Information

When you register an account on the Website, we may collect:

• Username
• Password (stored in encrypted form where applicable)
• Account Preferences
• Login History
• Profile Information
• Saved Addresses
• Wishlist Information
• Order History
• Warranty Registration Details
• AMC Subscription Details
  
  You are responsible for maintaining the confidentiality of your login credentials.
  
  

• 4.4 Order Information

When you place an Order, we may collect:

• Order Number
• Product Details
• Product Quantity
• Product Configuration
• Price
• Discounts
• Coupon Codes
• Delivery Charges
• Payment Status
• Shipping Address
• Billing Address
• Delivery Instructions
• Purchase Date
• Invoice Number
  
  This information is necessary to process and fulfil your Order.
  
  

• 4.5 Payment Information

When making a payment, the Company may receive limited payment-related information such as:

• Payment Method
• Payment Status
• Transaction Reference Number
• Payment Gateway Response
• Refund Status
• EMI Selection
• Bank Name (where applicable)
  
  Important: The Company does not store or have access to confidential payment credentials such as:
• Debit Card Number
• Credit Card Number
• CVV
• UPI PIN
• Internet Banking Password
• One-Time Password (OTP)
  
  These credentials are processed securely by authorised third-party payment gateway providers.
  
  

• 4.6 EMI Information

Where you opt for EMI facilities, we may collect or receive limited information including:

• EMI Option Selected
• Lending Institution
• Loan Reference Number
• Approval Status
• Down Payment Information
• Transaction Identifier
  
  Loan processing, credit evaluation and financing decisions are handled solely by the participating bank or financial institution.
  
  

4.7 Delivery Information

To facilitate delivery of Products, we may collect:

• Delivery Address
• Landmark
• Recipient Name
• Contact Number
• Alternate Contact Number
• Delivery Instructions
• Preferred Delivery Time (where available)
• Delivery Confirmation
• Proof of Delivery
  
  

4.8 Installation Information

Where installation services are requested, we may collect:

• Installation Address
• Installation Date
• Technician Details
• Site Readiness Information
• Water Source Details
• Plumbing Information
• Electrical Availability
• Product Serial Number
• Installation Completion Report
• Customer Acknowledgement
  
  

4.9 Warranty Information

For warranty administration, we may maintain:

• Invoice Number
• Product Serial Number
• Date of Purchase
• Installation Date
• Warranty Status
• Service History
• Replaced Components
• Warranty Claims
• Claim Resolution Records
  
  

4.10 AMC Information

Where you subscribe to an Annual Maintenance Contract (AMC), we may collect:

• AMC Plan Details
• Contract Number
• Contract Period
• Covered Products
• Renewal History
• Service Schedule
• Preventive Maintenance Records
• Breakdown Service Records
• AMC Payment History

4.11 Customer Support Information

When you contact Customer Support, we may collect:

• Complaint Number
• Nature of Complaint
• Product Details
• Communication Records
• Email Correspondence
• Call Recordings (where permitted by law)
• Photographs or Videos voluntarily provided
• Service Feedback
  
  

4.12 Device Information

When you access the Website, certain technical information may be collected automatically, including:

• IP Address
• Browser Type
• Operating System
• Device Type
• Screen Resolution
• Language Settings
• Date and Time of Access
• Pages Visited
• Referring Website
• Session Duration
  
  This information helps us improve Website performance and security.
  
  

4.13 Cookies and Similar Technologies

The Website may use cookies and similar technologies to:

•  Remember user preferences
• Maintain login sessions
• Analyse website traffic
• Improve performance
• Personalise user experience
• Measure marketing effectiveness
  
  You may manage cookie preferences through your browser settings, although disabling certain cookies may affect Website functionality.
  
  

4.14 Information from Third Parties

We may receive information from authorised third parties including:

• Payment Gateway Providers
• Logistics Partners
• Installation Partners
• Service Centres
• EMI Providers
• Dealers
• Distributors
• Business Partners
  
  Such information shall be processed in accordance with this Privacy Policy and applicable law.
  
  

4.15 Information We Do Not Intentionally Collect

The Company does not intentionally collect:

• Confidential banking passwords
• UPI PINs
• Card CVV
• OTPs
• Biometric information (unless legally required)
• Information unrelated to the Products or Services provided
  
  Users should never disclose such confidential credentials to the Company or its representatives.
  
  

4.16 Accuracy of Information

Users are responsible for ensuring that all information provided is true, accurate, complete and up to date.
The Company shall not be responsible for any consequences arising from inaccurate or outdated information provided by the User.

4.17 Voluntary Information

Users may voluntarily provide additional information, including feedback, product reviews, suggestions, survey responses or photographs.
By voluntarily submitting such information, Users grant the Company the right to use it for customer support, service improvement and other lawful business purposes, subject to this Privacy Policy.

5. HOW WE USE YOUR INFORMATION

The Company processes personal and business information solely for lawful, legitimate and business-related purposes. Information is collected only to the extent necessary for providing Products and Services, fulfilling contractual obligations, complying with legal requirements and improving customer experience.
The Company does not sell or rent your personal information to third parties.

5.1 Processing Orders

Information collected may be used to:

• Process and confirm Orders.
• Generate invoices.
• Verify customer identity.
• Process payments.
• Arrange dispatch and delivery.
• Track shipments.
• Confirm successful delivery.
• Manage order history.
• Resolve order-related issues.
  
  

5.2 Installation Services

• Information may be used for:
• Scheduling installations.
• Assigning technicians.
• Site verification.
• Recording installation details.
• Maintaining installation history.
• Customer confirmation.

5.3 Warranty Administration

The Company may process information for:

• Warranty registration.
• Warranty validation.
• Verification of purchase.
• Processing warranty claims.
• Replacement of eligible components.
• Maintaining warranty history.
• 
  

5.4 Annual Maintenance Contract (AMC)

Information may be processed to:

• Register AMC plans.
• Schedule preventive maintenance.
• Maintain service schedules.
• Process AMC renewals.
• Record technician visits.
• Maintain service records.
  
  

5.5 Customer Support

Information may be used to:

• Respond to enquiries.
• Resolve complaints.
• Diagnose technical issues.
• Arrange repair visits.
• Improve customer service.
• Monitor service quality.
  
  

5.6 Business Operations

The Company may process information for:

• Inventory management.
• Accounting.
• GST compliance.
• Audit.
• Internal reporting.
•  Business planning.
• Quality assurance.
• Risk management.
  
  

5.7 Fraud Prevention

Information may be used to:

• Verify identities.
• Detect suspicious transactions.
• Prevent payment fraud.
• Prevent misuse of warranty.
• Detect duplicate accounts.
• Protect the Website.
  

5.8 Legal Compliance

Information may be processed where necessary to:

• Comply with statutory obligations.
• Respond to lawful requests.
• Maintain accounting records.
• Meet tax requirements.
• Protect legal rights.
  

6. DISCLOSURE OF INFORMATION

The Company shall disclose personal information only where reasonably necessary and in accordance with applicable law.

6.1 Payment Gateway Providers

Where online payments are made, limited transaction information may be shared with authorised payment gateway providers.
The Company does not store confidential payment credentials including:

• Card Numbers
• CVV
• UPI PIN
• Internet Banking Passwords
• OTPs

6.2 Banks and Financial Institutions

Where EMI facilities are selected, limited information may be shared with participating banks or NBFCs solely for processing financing requests.

6.3 Courier and Logistics Partners

Delivery-related information may be shared with logistics providers including:

• Name
• Delivery Address
• Contact Number
• Delivery Instructions
  
  Such information shall be used solely for delivering Products.
  
  

6.4 Installation Partners

Where installation services are outsourced, relevant information may be shared with authorised technicians including:

• Customer Name.
• Installation Address
• Contact Number
• Product Details
• Appointment Schedule
  
  

6.5 Authorised Service Centres

Service-related information may be shared with authorised service centres for:

• Repairs
• Warranty Service
• AMC
• Replacement
• Preventive Maintenance
  
  

6.6 Government Authorities

The Company may disclose information where required:

• By law.
• Under court orders.
• By Government authorities.
• For regulatory compliance.
• To prevent fraud.
• To protect legal rights.
  
  

• 6.7 Professional Advisors

• Information may be shared with:
• Auditors
• Chartered Accountant
• Legal Advisors
• Tax Consultants
• Compliance Professionals
  
  where reasonably necessary.
  
  

6.8 Business Transfers

In the event of merger, acquisition, restructuring, business transfer or sale of assets, customer information may be transferred as part of the business transaction, subject to applicable law.

7. COOKIES POLICY

7.1 Cookies

The Website uses cookies and similar technologies to improve user experience and Website performance.

7.2 Types of Cookies

The Website may use:

• Essential Cookies
• Functional Cookies
• Session Cookies
• Persistent Cookies
• Performance Cookies
• Analytics Cookies
• Security Cookies
  
  

7.3 Purpose of Cookies

Cookies may be used to:

• Remember login sessions.
• Save user preferences.
• Improve navigation.
• Analyse Website usage.
• Improve security.
• Prevent fraud.
• Personalise user experience.
  
  

7.4 Browser Controls

Users may disable cookies through browser settings.
However, certain Website features may not function correctly if cookies are disabled.

8. ANALYTICS

The Company may use website analytics tools to understand:

• Website traffic.
• Popular pages.
• User behaviour.
• Device usage.
• Browser preferences.
• Geographic usage patterns.
  
  Analytics information is generally aggregated and used for improving Website performance.
  
  

9. MARKETING COMMUNICATIONS

• The Company may send:
• Order confirmations.
• Delivery updates.
• Installation reminders.
• Warranty reminders.
• AMC renewal notices.
• Promotional offers.
• Product launches.
• Service announcements.
  
  Where required by law, Users shall have the option to opt out of promotional communications.
  Transactional communications relating to Orders or Services may continue to be sent.
  
  

10. DATA RETENTION

The Company retains information only for as long as necessary for:

• Order processing.
• Warranty administration.
• AMC.
• Customer support.
• Legal compliance.
• Accounting.
• Tax purposes.
• Dispute resolution.
  
  Information no longer required shall be securely deleted, anonymised or archived in accordance with applicable law and internal retention policies.
  
  

11. INTERNATIONAL DATA TRANSFERS

Where the Company uses cloud-based services or technology providers that process information outside India, reasonable contractual and technical safeguards shall be implemented to protect such information, subject to applicable law.

12. AUTOMATED DECISION MAKING

The Company does not ordinarily make decisions affecting Users solely through automated processing.
Where automated systems are used for fraud detection, order verification or analytics, appropriate human oversight shall be maintained.

13. THIRD-PARTY WEBSITES

The Website may contain links to third-party websites for customer convenience.
The Company is not responsible for the privacy practices, content or security of such third-party websites.
Users should review the privacy policies of those websites before providing any information.

14. SOCIAL MEDIA INTERACTIONS

If Users interact with the Company through social media platforms, information shared on such platforms shall be governed by the privacy policies of the respective platform in addition to this Privacy Policy.
The Company may use publicly available interactions for customer engagement, service improvement and promotional purposes, subject to applicable law.

15. DATA SECURITY

15.1 Commitment to Information Security

The Company recognises the importance of protecting the confidentiality, integrity and availability of personal and business information. We implement reasonable administrative, technical and physical safeguards to protect information against unauthorised access, disclosure, alteration, misuse, destruction or loss.
While we strive to maintain a secure environment, no method of electronic transmission or electronic storage can be guaranteed to be completely secure. Accordingly, the Company cannot warrant or guarantee absolute security.

15.2 Security Measures

The Company may implement appropriate safeguards including:

• Secure Socket Layer (SSL) or Transport Layer Security (TLS) encryption for data transmitted through the Website.
• Password-protected customer accounts.
• Role-based access controls for authorised employees.
• Firewalls and network security controls.
• Anti-virus and anti-malware protection.
• Secure cloud hosting infrastructure.
• Regular software updates and security patches.
• Activity logging and monitoring.
• Restricted access to customer information.
• Employee confidentiality obligations.
  

15.3 Password Security

Users are responsible for maintaining the confidentiality of their usernames, passwords and one-time passwords (OTPs). Users shall not disclose their login credentials to any third party.
The Company shall not be liable for any loss arising from unauthorised access resulting from the User’s failure to protect account credentials.

15.4 Data Breach Response

In the event of a suspected or confirmed security incident affecting personal information, the Company shall take appropriate measures to:

• Investigate the incident.
• Contain the breach.
• Assess the impact.
• Restore system security.
• Notify affected individuals or authorities where required by applicable law.
  
  

16. DATA RETENTION AND DELETION

16.1 Retention Period

Personal information shall be retained only for as long as necessary to:

• Fulfil contractual obligations.
• Process Orders.
• Administer warranties.
• Manage AMC services.
• Resolve customer complaints.
• Comply with tax, accounting and regulatory requirements.
• Defend or establish legal claims.
  
  Retention periods may vary depending on the nature of the information and applicable legal obligations.
  

  16.2 Deletion and Anonymisation

  Where personal information is no longer required for the purposes for which it was collected, the Company may securely delete, anonymise or archive such information in accordance with its internal retention policies and applicable law.
  

  16.3 Customer Requests

  Subject to legal, contractual and regulatory requirements, Customers may request deletion or anonymisation of personal information. Certain records may continue to be retained where required by law or for legitimate business purposes.
  

  17. YOUR RIGHTS

  Subject to applicable law, Users may have the following rights:
  

  17.1 Right of Access

  To request confirmation as to whether the Company processes their personal information and, where applicable, obtain access to such information.
  

  17.2 Right to Correction

  To request correction or updating of inaccurate, incomplete or outdated personal information.
  

  17.3 Right to Withdraw Consent

  Where processing is based on consent, Users may withdraw such consent at any time. Withdrawal of consent shall not affect the lawfulness of processing carried out prior to such withdrawal.
  

  17.4 Right to Erasure

  Users may request deletion of personal information where such deletion is permitted by applicable law and where continued retention is not required for legal or contractual purposes.
  

  17.5 Right to Restrict Processing

  Users may request restriction of processing in circumstances recognised by applicable law.
  

  17.6 Right to Object

  Users may object to processing carried out for certain purposes, including direct marketing communications.
  

  17.7 Marketing Preferences

  Users may opt out of promotional emails, SMS messages or marketing communications by following the unsubscribe instructions provided or by contacting the Company.
  Operational and transactional communications relating to Orders, warranties, AMC or customer service may continue to be sent.
  
  

  18. CHILDREN’S PRIVACY

  The Website is intended for use by individuals who are legally competent to enter into contracts under applicable law.
  The Company does not knowingly collect personal information from children below the age of 18 years without appropriate consent from a parent or legal guardian where required.
  If the Company becomes aware that personal information relating to a child has been collected in violation of applicable law, reasonable steps shall be taken to delete such information.
  

  19. POLICY UPDATES

  The Company reserves the right to amend, revise or update this Privacy Policy from time to time to reflect changes in business practices, legal requirements or technological developments.
  Updated versions shall become effective immediately upon publication on the Website unless otherwise specified.
  Users are encouraged to review this Privacy Policy periodically.
  
  

  20. GRIEVANCE REDRESSAL

  Customers may contact the Company’s Grievance Officer regarding any questions, concerns or complaints relating to this Privacy Policy or the processing of personal information.
  Grievance Officer
  Name: Pradeep Kumar T
  Designation: Proprietor & Grievance Officer
  Business: MIDAS WATER PURIFIER TECHNOLOGY
  Address: 25/1906F, Panath Complex Kottooli
  Kozhikode – 673016 Kerala, India
  Customer Care: +91 62355 56100
  Grievance Contact: +91 9746117509
  Support Email: supportmidaswaterpurifier@gmail.com
  Grievance Email: midaswatertech@gmail.com
  The Company shall endeavour to acknowledge and address grievances within a reasonable period in accordance with applicable law and internal procedures.
  

  21. SEVERABILITY

  If any provision of this Privacy Policy is held to be invalid, illegal or unenforceable by a competent court or authority, the remaining provisions shall continue in full force and effect.
  

  22. WAIVER

  Failure by the Company to enforce any provision of this Privacy Policy shall not constitute a waiver of its rights or of any other provision.
  

  23. ENTIRE POLICY

  This Privacy Policy forms an integral part of the Company’s Terms & Conditions and should be read together with the Shipping & Delivery Policy, Return, Replacement & Refund Policy, Warranty Policy, Cancellation Policy, Disclaimer and any other policies published on the Website.
  
  

  24. CONTACT INFORMATION

  For any queries regarding this Privacy Policy, please contact:
  
  MIDAS WATER PURIFIER TECHNOLOGY
  25/1906F, Panath Complex Kottooli Kozhikode – 673016 Kerala, India
  Customer Care: +91 62355 56100
  Support Email: supportmidaswaterpurifier@gmail.com
  Website: www.midaswaterpurifiers.com